RECEIPT #SCOTT-
MAR 20, 2026
PREDICTION BY
Scott Galloway“AI is another tool that will continue to kick the shit out of traditional masters of the universe from the last century, and that is the ad agency guys. ... AI-Powered Advertising – AI is set to disrupt even more: Conversational AI, including ChatGPT, begins to introduce sponsored responses and paid placements—‘That’s going to be really fucking strange when your AI, which knows your history, starts serving you ads.’ ... the next kind of step change down is going to be when these AI companies launch advertising. And they're already beginning to experiment with advertising formats.”
FOLLOW-UP
As of August 28, 2026, major AI providers have experimented with commercial placements and enterprise integrations. Advertising and marketing industries have begun retooling around AI, with agency roles changing, supporting the direction that AI harms traditional advertising. As these predictions were made in March 2026 and describe ongoing developments, early signs are visible, supporting the forecast direction, but large-scale adoption is still emerging.
ORIGINAL SOURCE
www.youtube.com